Day 2: Basics of designing a SenseMaker framework

Fragments of Impact ModulatorsFollowing on the brief recap of day 1 of the Fragments of Impact initiative, here a few insights from day 2. This day was largely about SenseMaker prompts and signification frameworks. Signification frameworks are used to allow people to add meaning and interpret their own stories. The fact that expert interpretation usually is missing the point was the inspiration for the title of yesterday’s post: “Why experts don’t get it, and other lessons“.

So instead of interpreting the stories ourselves, we give the people who tell the stories a semi-constrained framework within which they can interpret their stories. Semi-constrained because we need to give it some boundaries in order to get the things out we are interested in. At the same time, we want to give the people the most liberty to express their own meaning of the story. As both, Tony and Dave Snowden like to mention, it happens very often that members of the research team say that the people mis-interpreted their stories when looking at the signifiers. But actually, the person who mis-interpreted the story was rather the researcher.

A SenseMaker framework starts with a prompt. A prompt is nothing else than a statement or question that provokes people to share an experience. Prompts should be formulated as open as possible while still giving the necessary direction to tell the person what experience we would like to hear (from work, home, on the road, etc.). Thus, prompts should place people in a familiar context (like the work place, the pub, home, etc.). One prompt that is often used as an example goes something like this: “You meet an old friend in a pub. He tells you that he has been offered a job in your company. What experience do you share with him if you want to either encourage or discourage him to join the company?”

After the prompt follow a number of signifiers that allow people to interpret their story. Besides interpretation, signifiers also add a layer of meaning to the story that was not evident in what people shared.

Besides learning about prompts and signifiers, the participants also put serious energy into framing their own projects in a way that can be used to design a SenseMaker framework. The idea of the Fragments of Impact initiative is to develop a handful of frameworks that are then used by all projects. So the over ten projects that were present in the room tried to cluster as good as possible in groups that shared some similar issues. Then they started to collect modulators that influence the people or situation in their projects. Based on these modulators, Cognitive Edge will then develop three signification frameworks.

Now all participants are off to their respective countries and projects. In the following months, we will organise story collection in our projects, test the framework, refine it and eventually start collecting stories. Analysis of the stories will be done in January or February 2016 in another workshop, where we all come together.

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